One of the strongest tools available for the leasing and sales teams are the merchandised models. Particularly today with tighter, more unique floor plans, the clever use of space planning, making the most of smaller living/sleeping areas, using the right look and scale of furnishings, and hitting the mark with the intended audience is critical. In addition, keeping our fingers on the pulse of trending design direction, finish materials, and color palettes allows us to develop outstanding unit-finish packages that are a stand-out in a crowded marketplace.